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Lionsraw and One World Futbol Project to Distribute Nearly Indestructible Footballs to Seven Football Projects Reaching More Than 500 Children Each Week

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Curitiba, Brazil—June 5, 2014Lionsraw (lionsraw.org) today announced it is working with One World Futbol Project to deliver One World Futbols to several partner organizations in and close to Curitiba, Brazil. The nearly indestructible One World Futbol never needs a pump and never deflates – even when punctured multiple times – making it ideal for play in all types of terrain and harsh environments.

Lionsraw works to create change for young people and teach children and youth about health, gender respect, tolerance and other important life lessons, using sport/football and the One World Futbols. The One World Futbols will be distributed for use by Lionsraw’s 20 long-term volunteers during 2014, by 100 of their short-term volunteer team in June 2014, and via 50 yearly interns who will volunteer in Curitiba over the coming years. The balls will form the basis of Lionraw’s action to create chances for change through sport. Lionsraw programs are based in several communities in Curitiba, including Cajaru and Tangua.

By collaborating with One World Futbol Project, Lionsraw will help leave a legacy in Brazil, the host country for the world’s most important soccer tournament in 2014. Once the tournament is over, the One World Futbols will stay in the communities Lionsraw is serving, enabling sustainable play for children living in conditions where regular balls normally don’t last. The Lionsraw volunteers will head home, following the 2014 events, taking with them new found knowledge and skills to continue making an impact at home.

“It’s so good that there is a ball we can use that carries an ethos – a ball that stands for something, a ball that we can be proud to be associated with that sends a further message of what our own ethos is. There is a clear message that One World Futbol Project and Lionsraw want to see a world changed through sport,” said Founder, Kevin Clark, Lionsraw.

“At One World Futbol Project, we believe that sport and play are a critical starting point for building community and providing youth with the opportunity for healthy physical, social and emotional development,” said Co-founder and Chief Giving Officer, Lisa Tarver, One World Futbol Project. “We are pleased to partner with Lionsraw. With the One World Futbol, organizations doing work on the ground in Brazil can provide footballs that aren’t going to be destroyed, so that long after we’re gone, children can keep playing and reap the benefits that sustained play provides.”

On June 17, 2014, Lionsraw is hosting the “Celebration of the Ball” in Cajuru – a neighborhood on the outskirts of Curitiba. Lionsraw CEO and Founder, Jon Burns; One World Futbol Project Co-founder and Chief Giving Officer, Lisa Tarver will also be participating in the event. The day will run from 12 p.m. – 6 p.m. (local time) and will include:

• Football Coaching;
• Mini tournament for boys and girls;
• Samba Beats percussion – interactive drumming – for all;
• Street Games; golf and cricket;
• Face Painting;
• BBQ food, drinks and snacks; and
• Viewing of the Brazil versus Mexico game (4 pm local time) in an auditorium with screen projection.

One World Futbol Project brings the transformative power of play to youth worldwide by making, selling and distributing the One World Futbol, a nearly indestructible ball that never needs a pump, never goes flat, and is designed to survive the harshest environments. Collaborating with sponsors, organizations and individuals, One World Futbol Project delivers balls to disadvantaged communities where play and sport are used to foster social change.

In May 2012, Chevrolet became the founding sponsor of One World Futbol Project, pledging to donate and support distribution of at least 1.5 million Chevrolet-branded One World Futbols worldwide over three years. The balls will be used in programs that provide education, teach essential life skills and encourage conflict resolution to youth living in disadvantaged areas.

To date, the One World Futbol has reached more than 165 countries through One World Futbol Project’s growing global network of organizations, bringing the healing power of play to an estimated 26 million youth worldwide.