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Worldwise Inc.

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Worldwise is an industry leader of smart, stylish and environmentally-responsible pet products. The company has a portfolio of pet brands with product offerings ranging from dog and cat toys to pet bedding and carriers.

In 2015, Worldwise expanded into the dog product market and was looking to quickly increase their offerings and differentiate themselves. Through a licensing deal, One World Play Project helped Worldwise create an innovative, durable product line based on our unique formulation and design of EVA-foam products. Worldwise launched the ultra-durable dog toys under the new RhinoPlay name as part of their popular goDog® brand.

The RhinoPlay product line leverages One World Play Project’s proprietary technology and features “dog-durable” toys suited to withstand the roughest play and the most aggressive chewers. In addition, One World Play Project worked closely with Worldwise to develop a “give back” component for the RhinoPlay toys to further differentiate the brand. Every purchase of a RhinoPlay toy supports animal charities that enable and promote the benefits of the human-animal bond through companionship and play.


“RhinoPlay is truly unlike anything else in the pet toy marketplace…”

Neil Werde
managing director of canine toys and accessories at Worldwise, Inc.

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